Monthly Archives: February 2017

Small Business Online Marketing Tips Explained

There are a number of small business online marketing tips that can be used to help somebody grow their business. These include building website that is easy for the user and actually looks good, maximizing your business exposure with SEO (search engine optimization) and promoting your business using the correct methods. So let’s begin with the website.

The internet in some respects has allowed smaller businesses to contend with the larger players. In the retail parks, we are used to seeing the same corporate names but this is not the case online. By creating a good online strategy, you can effectively compete with the larger name companies. So a website is vital.

Many small businesses still do not have a website. It appears unprofessional when you look up a company, using an online directory, and the company has no website where further information can be gained. If a person is searching online, then give them the information in the same manner. First impressions count and you should think of your website as the entrance to your business. Find a reputable web designer and look at their previous work. Having a poorly designed website can be as damaging as not having one at all. These days, to get a nice site, it costs much less than what it used to. Through increasing sales, it can pay for itself.

There are other small business online marketing tips. Make sure you choose a designer who completely understands the importance of SEO. If not, the impact of your online strategy can be restricted. Website content is important when trying to make your business more visible to potential customers.

If you have a business that makes or sells products, why not offer these online. The internet can help small businesses contend on a national level. It’s important here to consider your website again.

With your website built, there are a number of ways to market your business. There are hundreds of online directories where you can list your business for free. These days, social media is a huge phenomenon and this can be used to promote your business. In any industry, word of mouth is of vital importance when aiming for success and social media can be very useful. E-mail marketing campaigns have changed over time and can still be an effective method to generate new business.

So there are a number of issues to consider. Many small businesses will have budget limitations but in 2010 a web presence is a necessity. A comparatively small injection of money can result in huge gains that can be measured easily. So if you want to increase your business presence, think about the above small business online marketing tips.

A Way To Wake Up To Your Business And Find Money In The Bank!

Marketing is a process that not a lot of small business owners don’t understand. They watch how big companies market their business and they think that they can do the same marketing such as “brand advertising”, and stay afloat in their business. Sadly however, this couldn’t be further from the truth.

You see big businesses are losing A LOT of money from their ads. They have the million dollar advertising budget that allows them to spend money on ads and bring new customers in. If you don’t have 1 million dollars to spend on advertising, then I suggest that you don’t follow this form of marketing.

The best thing for you is to use something called “direct response marketing”. Direct response simply means that you’re generating a response from your ads and marketing pieces — not hopelessly waiting for months to get a prospect to contact you. Your ad either works, or it doesn’t – period. This is a great way to hold your advertising accountable, and to start earning more money than you ever did before.

Today I want to share with you a direct marketing technique that you can use to take your business to the next level. This technique is something that all business owners should include in their business, as it can make you more money on autopilot. Here’s the technique that I am talking about:

- Paid newsletters

I once heard a famous marketer say, “If you don’t have continuity or a newsletter in your business, then you don’t have a business”. This struck a chord within me because up until that time, I had no idea as to how to start a paid newsletter in my business. Then I looked around to see how others are marketing their newsletter, and that got my mind rolling as to how to start a newsletter in my business.

No matter your profession, I’m confident that you can use a paid newsletter in your business. Imagine waking up everyday, and seeing $19 sales all generated by your newsletter. If you’re like me, seeing all of those sales sends a rush flowing inside my body.

Here’s a few examples as to how to use paid newsletters in your business:

1) If you’re a family doctor, send out a monthly newsletter on how to avoid the flu and how to keep a family healthy and happy

2) If you own a barber shop or hair salon, send out a monthly newsletter on how to take care of your hair

3) If you own a bakery shop, you could send out a monthly newsletter on recipes that the whole family will enjoy.

4) And etc.

All of these ways are ways to build a relationship with your prospect, all while earning a nice income at the same time. Setting up a 20-page newsletter isn’t hard at all. Just be sure to include exclusive information that isn’t available anywhere else. So be sure to start using paid newsletters in your business today.

Good luck with using newsletters to earn more money in your business.