Marketing is a process that not a lot of small business owners don’t understand. They watch how big companies market their business and they think that they can do the same marketing such as “brand advertising”, and stay afloat in their business. Sadly however, this couldn’t be further from the truth.
You see big businesses are losing A LOT of money from their ads. They have the million dollar advertising budget that allows them to spend money on ads and bring new customers in. If you don’t have 1 million dollars to spend on advertising, then I suggest that you don’t follow this form of marketing.
The best thing for you is to use something called “direct response marketing”. Direct response simply means that you’re generating a response from your ads and marketing pieces — not hopelessly waiting for months to get a prospect to contact you. Your ad either works, or it doesn’t – period. This is a great way to hold your advertising accountable, and to start earning more money than you ever did before.
Today I want to share with you a direct marketing technique that you can use to take your business to the next level. This technique is something that all business owners should include in their business, as it can make you more money on autopilot. Here’s the technique that I am talking about:
- Paid newsletters
I once heard a famous marketer say, “If you don’t have continuity or a newsletter in your business, then you don’t have a business”. This struck a chord within me because up until that time, I had no idea as to how to start a paid newsletter in my business. Then I looked around to see how others are marketing their newsletter, and that got my mind rolling as to how to start a newsletter in my business.
No matter your profession, I’m confident that you can use a paid newsletter in your business. Imagine waking up everyday, and seeing $19 sales all generated by your newsletter. If you’re like me, seeing all of those sales sends a rush flowing inside my body.
Here’s a few examples as to how to use paid newsletters in your business:
1) If you’re a family doctor, send out a monthly newsletter on how to avoid the flu and how to keep a family healthy and happy
2) If you own a barber shop or hair salon, send out a monthly newsletter on how to take care of your hair
3) If you own a bakery shop, you could send out a monthly newsletter on recipes that the whole family will enjoy.
4) And etc.
All of these ways are ways to build a relationship with your prospect, all while earning a nice income at the same time. Setting up a 20-page newsletter isn’t hard at all. Just be sure to include exclusive information that isn’t available anywhere else. So be sure to start using paid newsletters in your business today.
Good luck with using newsletters to earn more money in your business.